{"id":1205,"date":"2020-11-22T22:58:36","date_gmt":"2020-11-22T21:58:36","guid":{"rendered":"https:\/\/therootsons.com\/what-we-do\/"},"modified":"2025-02-21T11:30:24","modified_gmt":"2025-02-21T10:30:24","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/therootsons.com\/en\/what-we-do\/","title":{"rendered":"What we do"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#17152d&#8221; custom_padding=&#8221;198px||257px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Formula Condensed Bold||||||||&#8221; text_font_size=&#8221;15rem&#8221; custom_margin=&#8221;72px||||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; text_font_size_tablet=&#8221;4rem&#8221; text_font_size_phone=&#8221;4.2rem&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;color: white;||  -webkit-text-fill-color: transparent; \/* Will override color (regardless of order) *\/||  -webkit-text-stroke-width: 2px;||  -webkit-text-stroke-color: white;||z-index: 99;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">THE METHOD<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffdd00&#8243; custom_padding=&#8221;97px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;37px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#17152d&#8221; header_font_size=&#8221;160px&#8221; custom_margin=&#8221;||4px|||&#8221; custom_padding=&#8221;||0px|||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;90px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: left;\">STRATEGY<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;#17152d&#8221; header_4_font_size=&#8221;53px&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;39px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: left;\">Thinking before doing. <br \/>Yes, as crazy as it sounds<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#17152d&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; custom_margin=&#8221;||50px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;17%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]To make it incredible, successful digital marketing project needs many hours of creative brainstorm over a slice of pizza and coffee: a strategy is born out of a well thought study. We dedicate much of our talent to understand the market we will explore and how to turn you into a serious contender.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E02B20&#8243; background_image=&#8221;https:\/\/therootsons.com\/wp-content\/uploads\/2020\/10\/xavi-pissarra.jpg&#8221; height=&#8221;100vh&#8221; custom_css_main_element=&#8221;height: 60vh;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#17152d&#8221; custom_padding=&#8221;97px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;37px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#ffdd00&#8243; header_font_size=&#8221;168px&#8221; custom_margin=&#8221;||4px|||&#8221; custom_padding=&#8221;||0px|||&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;103px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: right;\">ACTIONS<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;#ffdd00&#8243; header_4_font_size=&#8221;53px&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;33px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: right;\">The things that everyone does<br \/> <span class=\"forta\">But with a purpose<\/span><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_accordion open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; closed_toggle_background_color=&#8221;#17152d&#8221; icon_color=&#8221;#ffdd00&#8243; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;43px&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; toggle_font=&#8221;Formula Condensed Bold|800|||||||&#8221; toggle_font_size=&#8221;45px&#8221; closed_toggle_font_size=&#8221;45px&#8221; body_line_height=&#8221;1.2em&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#f3e600&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_accordion_item title=&#8221;Marketing Plan (almost a Business plan)&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;on&#8221;]<\/p>\n<p>We study your business, the competition, your ideal customer and develop a strategy to follow: how and why to do things.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Amazing websites (made to entice)&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;off&#8221;]The main pillar of any digital project, and where the magic happens, is a well thought out and planned website. Without this, you don&#8217;t need to keep reading.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;SEO positioning (Not just Keywords)&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;off&#8221;]We understand how your client thinks and how a search engine works, resulting in an incredible match to increase your organic traffic.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Google Ads (Because we all want to be first)&#8221; open=&#8221;off&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243;]<\/p>\n<p>Campaings that allow, with Google&#8217;s permission, your products and services to reach the client faster and more effectively.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Social Ads (Intrusive? Maybe. Effective? Absolutely!)&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;off&#8221;]<\/p>\n<p>What if we could get your ideal audience to see your best posts, in a segmented way, while they peacefully browse their social networks? Well, those are Social Ads.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Marketing Automation (Magic applied to a sales pipeline )&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;off&#8221;]<\/p>\n<p>Well, it doesn&#8217;t work by itself nor by magic, but the truth is, that once it&#8217;s in place it will save you a tremendous amount of work and will allow you to sort all the information, increase sales and guarantee your customers. It&#8217;s almost like magic.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Social Media (We count sales, not likes)&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;off&#8221;]<\/p>\n<p>If what you want are many &#8220;likes&#8221; or comments saying &#8220;awesome&#8221; or &#8220;nice post&#8221;, you don&#8217;t need us. If, on the other hand, you want to convert your social networks into a sales pipeline and client prospection tool, then we can help you.<\/p>\n<p>[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Website Analythics (A world behing every click)&#8221; open_toggle_text_color=&#8221;#ffdd00&#8243; open_toggle_background_color=&#8221;#17152d&#8221; closed_toggle_text_color=&#8221;#ffdd00&#8243; icon_color=&#8221;#f3e600&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Formula Condensed Light||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;36px&#8221; border_color_bottom=&#8221;#ffdd00&#8243; global_colors_info=&#8221;{}&#8221; toggle_text_color=&#8221;#ffdd00&#8243; open=&#8221;off&#8221;]<\/p>\n<p>We analyze where, how, why and when something happens on your website. It looks crazy, but that&#8217;s what brings results.<!-- wpml:html_fragment <\/span> --><\/p>\n<p>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#17152d&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;Formula Condensed Bold|||on|||||&#8221; header_2_text_color=&#8221;#ffdd00&#8243; header_2_font_size=&#8221;78px&#8221; header_4_font=&#8221;Formula Condensed Light||||||||&#8221; header_4_text_color=&#8221;#ffffff&#8221; header_4_font_size=&#8221;49px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Will you present your project to us?<\/h2>\n<h4>Start doing things properly.<\/h4>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div class='fluentform ff-default fluentform_wrapper_1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ff_has_v3_recptcha ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" data-recptcha_key=\"6Le-ksIpAAAAADnafwVvRHRUPFSnXe7p6gWwvvBh\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Contact Form EN<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='1205' \/><input type=\"hidden\" id=\"_fluentform_1_fluentformnonce\" name=\"_fluentform_1_fluentformnonce\" value=\"926bcc65a1\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/pages\/1205\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_names_first_name_' id='label_ff_1_names_first_name_' >First Name<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_1_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"First Name\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell '><div class='ff-el-group  ff-el-form-hide_label'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_names_last_name_' id='label_ff_1_names_last_name_' >Last Name<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[last_name]\" id=\"ff_1_names_last_name_\" class=\"ff-el-form-control\" placeholder=\"Last Name\" aria-invalid=\"false\" aria-required=false><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_email' id='label_ff_1_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_1_email\" class=\"ff-el-form-control\" placeholder=\"Email Address\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_1_subject' id='label_ff_1_subject' aria-label=\"Subject\">Subject<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"subject\" class=\"ff-el-form-control\" placeholder=\"Subject\" data-name=\"subject\" id=\"ff_1_subject\"  aria-invalid=\"false\" aria-required=false><\/div><\/div><div class='ff-el-group ff-el-form-hide_label'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_message' id='label_ff_1_message' aria-label=\"Your Message\">Your Message<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_1_message\" name=\"message\" id=\"ff_1_message\" class=\"ff-el-form-control\" placeholder=\"Your Message\" rows=\"4\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-el-group    ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: I&#039;ve read and accept the privacy policy and cookies policy Contains 2 links. 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Yes, as crazy as it soundsTo make it incredible, successful digital marketing project needs many hours of creative brainstorm over a slice of pizza and coffee: a strategy is born out of a well thought study. We dedicate much of our talent to understand the market we will explore and how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1324,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1205","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Rootsons - What we do<\/title>\n<meta name=\"description\" content=\"We have a unique process for each client, the result of a tailored strategy and specific actions. 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